Arens, William F. <br/><br/>
Contemporary advertising 
William F. Arens 
 - 10th ed. 
 - Boston:  McGraw-Hill,  2006. 
 - xli, 696p. 
<br/><br/> HB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780072964721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARC