Arens, William F. <br/><br/>
Contemporary advertising 
William F. Arens and Courtland L. Bovee 
 - 5th ed.  
 - Illinois:  IRWIN,  1982. 
 - xxx, 569p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>025613412X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARC