Excellence in advertising  : the IPA guide to best practice 
Edited by Leslie Butterfiekd  
 - Boston:  Butterworth-Heinemann,  1997. 
 -  xix, 260p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0750631295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / EXC