Burton, Philip Ward <br/><br/>
Advertising fundamentals 
Philip Ward Burton and J. Robert Miller 
 - 2nd ed. 
 - Ohio:  Grid,  1976. 
 - xii, 688p. 
<br/><br/> HB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0882442896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BUA