TY  - BOOK
AU  - Burton, Philip Ward
AU  - Miller, J. Robert (jt. auth.)
TI  - Advertising fundamentals
SN  - 0882442896
U1  - 659.1 
PY  - 1976///
CY  - Ohio
PB  - Grid
KW  - Advertising
N1  - HB; Includes index
ER  -