Quelch, John A. <br/><br/>
Cases in advertising and promotion management 
John A. Quelch 
 - 2nd ed. 
 - Plano, Texas:  Business Publication,  1987. 
 - xv, 759p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256037132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / QUC