TY  - BOOK
AU  - Quelch, John A.
AU  - Farris, Paul W. (jt. auth)
TI  - Cases in advertising and promotion management
SN  - 0256037132
U1  - 659.1 
PY  - 1987///
CY  - Plano, Texas
PB  - Business Publication
KW  - Promotion
N1  - Includes index
ER  -