McQuarrie, Edward F. <br/><br/>
The Merket research toolbox  : A concise guide for beginners 
Edward F. McQuarrie 
 - 2nd ed.  
 - New Delhi:  Sage Publications,  2006. 
 -  xvi, 205p. 
<br/><br/> Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>1412913195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research -Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCM