TY  - BOOK
AU  - McQuarrie, Edward F.
TI  - The Merket research toolbox: : A concise guide for beginners
SN  - 1412913195
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing research -Methodology
N1  - Includes index
ER  -