TY  - GEN
AU  - MacRury,Iain
TI  - Advertising 
T2  - Routledge introductions to media and communications
SN  - 0415251265
U1  - 659.1 
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Cultural studies
KW  - Advertising
N1  - PB
N2  - Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism
ER  -