Malhotra, S.K. <br/><br/>
Advertising and media research 
S.K. Malhotra 
 - New Delhi:  Omega publications,  2006. 
 - 264p. 
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>8189612182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Research
<br/><br/><label>Dewey Class. No.: </label>659.1  / MAA