Aaker, David A. <br/><br/>
Advertising management 
by David A. Aaker, Rajeev Batra and John G. Myers 
 - 4th ed. 
 - New Delhi:  Prentice Hall,  1996. 
 - xiii,593p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>81-203-0790-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity
<br/><br/><label>Dewey Class. No.: </label>659.1  / AAA