TY  - BOOK
AU  - Aaker, David A.
AU  - Batra, Rajeev
AU  - Myers, John G.
TI  - Advertising management
SN  - 81-203-0790-9
U1  - 659.1 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall
KW  - Publicity
N1  - Includes index
ER  -