TY  - BOOK
AU  - Stone, Marilyn A.
AU  - McCall, J. B. (jt. auth)
TI  - International strategic marketing: : a European perspective
SN  - 0415314178
U1  - 658.84094 
PY  - 2004///
CY  - New York
PB  - Routledge
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -