Rapp, Stan <br/><br/>
Beyond maximarketing  : the new power of caring and daring 
Stan Rapp and Thomas L. Collins 
 - New York:  McGraw-Hill,  1994. 
 -  xxvii, 319p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>070513430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion-Case studies<br/>Marketing-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAB