TY  - BOOK
AU  - Rapp, Stan
AU  - Collins, Thomas L. (jt. auth.)
TI  - Beyond maximarketing: : the new power of caring and daring
SN  - 070513430
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Sales promotion-Case studies
KW  - Marketing-Case studies
N1  - PB
ER  -