TY  - BOOK
AU  - Herweg, Godfrey W.
AU  - Herweg, Ashley Page
TI  - Radio's niche marketing revolution: futuresell
SN  - 0240802020
U1  - 659.142 
PY  - 1997///
CY  - Boston
PB  - Focal Press
KW  - Market segmentation-United states
N1  - Includes bibliography references and index
ER  -