TY  - BOOK
AU  - Palmatier, George E.
AU  - Shull, Joseph S. (jt. auth.)
TI  - The marketing edge: : the new leadership role of sales & marketing in manufacturing
SN  - 0471132705
U1  - 658.8 
PY  - 1989///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketings
N1  - HB
ER  -