TY  - GEN
AU  - Zikmund, William G
AU  - Steven.Ward(jt.aut.)
TI  - Marketing research
SN  - 139780170127349
U1  - 658.83 
PY  - 2007///
CY  - Australia
PB  - Thomson
KW  - Marketing research
N1  - PB; Include index
ER  -