Perreault, William D. <br/><br/>
Basic marketing  : A global-managerial approach 
William D. Perreault and E. Jerome McCarthy 
 - 15th ed. 
 - New York:  McGraw-Hill,  2005. 
 -  various pages. 
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEB