TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome (jt. auth)
TI  - Basic marketing: : A global-managerial approach
SN  - 0072525231
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing-Management
N1  - HB
ER  -