Etzel, Michael J. <br/><br/>
Marketing 
Michael J. Etzel, Bruce J. Walker and William J. Stanton 
 - 14th ed. 
 - Boston  McGraw-Hill,  2007 
 - xxii, 706p.  
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0071106014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETM