Adams, James R. <br/><br/>
Media planning 
James R. Adams 
 - 2nd Edition 
 - London:  Business Books,  1977. 
 -  xiv, 232p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0220663378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.13  / ADM