Starch, Daniel <br/><br/>
Measuring advertising readership and results 
Daniel Starch 
 - New York:  McGraw-Hill,  1966. 
 -  xi, 270p 
<br/><br/> Including Appendix & Index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Research
<br/><br/><label>Dewey Class. No.: </label>659.112  / STM