Dwyer, F. Robert <br/><br/>
Business marketing  : connecting strategy, relationships, and learning 
F. Robert Dwyer and John F. Tanner 
 - 3rd ed. 
 - Boston:  McGraw-Hill  2006 
 - xxix, 683p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0071244387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DWB