Aaker, David A. <br/><br/>
Advertising management 
David A. Aaker 
 - 3rd Edition 
 - New Delhi:  Prentice Hall, India,  1989. 
 - xii, 564p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0876926227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.112  / AAA