White, Roderick <br/><br/>
Advertising  : what it is and how to do it 
Roderick White 
 - 3rd ed. 
 - London:  McGraw-Hill,  1993. 
 -  x, 246p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0077077644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / WHA