Tiwari, Sanjay <br/><br/>
The (un) common sense of advertising  : getting the basics right 
Sanjay Tiwari 
 - New Delhi:  Response Books,  2003. 
 - 322p. 
<br/><br/> Includes bibliographical  references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>8178292173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / TIU