TY  - BOOK
AU  - Tiwari, Sanjay
TI  - The (un) common sense of advertising: : getting the basics right
SN  - 8178292173
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographical  references and index
ER  -