Peter, Paul <br/><br/>
Marketing management  : knowledge and skills 
J. Paul Peter and James H. Donnelly, Jr. 
 - 7th ed. 
 - New York:  McGraw-Hill,  2004 
 - xix, 876p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0072552174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEM