TY  - BOOK
AU  - Peter, Paul
AU  - Donnelly, James H. (jt. auth)
TI  - Marketing management: : knowledge and skills
SN  - 0072552174
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing management
N1  - Includes index
ER  -