Tull, Donald S. <br/><br/>
Marketing management 
Donald S. Tull and Lynn R. Kahle 
 - New York:  Macmillan Publishing,  1990. 
 - xvii, 779p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0029462789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / TUM