Kapferer, Jean-Noel  <br/><br/>
Strategic Brand Management  : creating and sustaining brand equity long term 
Jean-Noel  Kapferer 
 - 2nd ed. 
 - New Delhi:  Kogan Page,  2000. 
 - 443p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAS