TY  - BOOK
AU  -  Kapferer, Jean-Noel 
TI  - Strategic Brand Management: : creating and sustaining brand equity long term
SN  - 8175541091
U1  - 658.827 
PY  - 2000///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
KW  - Marketing-Management
N1  - PB; Includes bibliography and index
ER  -