Marconi, Joe <br/><br/>
The brand marketing book  : creating, managing and extending the value of your brand 
Joe Marconi 
 - Chicago:  NTC Business Books,  2001. 
 -  xi, 247p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-8442-2257-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAB