TY  - BOOK
AU  - Marconi, Joe
TI  - The brand marketing book: : creating, managing and extending the value of your brand
SN  - 0-8442-2257-7
U1  - 658.827 
PY  - 2001///
CY  - Chicago
PB  - NTC Business Books
KW  - Brand name products-Marketing
N1  - Includes bibliography and index
ER  -