Westwood ,John <br/><br/>
The marketing plan  :a practitioner's guide 
John Westwood 
 - 2nd 
 - New Delhi:  Kogan Page,  1999. 
 -  224 p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>81-7554-092-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEM