Tellis, Gerard J. <br/><br/>
Effective advertising  :Understanding when, how, and why advertising works 
Gerard J. Tellis 
 - New Delhi:  Response Books,  2004. 
 -  vii,201p. 
<br/><br/> PB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>8178293706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / TEE