Wilmshurst, John <br/><br/>
The fundamentals of advertising 
John Wilmshurst and Adrian Mackay 
 - 2nd ed. 
 - Oxford:  Butterworth-Heinemann,  1999, 
 -  xv,384p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0750615621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIF