Perreault, William D. <br/><br/>
Essentials of marketing  :a global managerial approach 
William D. Perreault and E. Jerome McCarthy 
 - 10th ed. 
 - Boston:  McGraw-Hill,  2006. 
 -  xxxix,Various pages 
<br/><br/> HB 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0071116338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEE