McDaniel, Carl D. <br/><br/>
Marketing  : an integrated approach 
Carl D. McDaniel 
 - New York:  Harper & Row,  1979. 
 - xiv, 544p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0060443553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-United States-Case studies<br/>Marketing-United States
<br/><br/><label>Dewey Class. No.: </label>658.800973  / MCM