Yeshin, Toney <br/><br/>
Marketing communications strategy 1997-98 
Toney Yeshin 
 - Oxford:  Butterworth Heinemann,  1997 
 - vi, 288p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0750635835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / YEM