Wells, William <br/><br/>
Advertising  : principles & practice 
William Wells, Sandra Moriarty and John Burnett 
 - 7th 
 - New Delhi:  Pearson Prentice Hall,  2006. 
 - 592p. 
<br/><br/><label>ISBN: </label>8131714144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEA