Churchill, Gilbert A. <br/><br/>
Basic marketing research 
Gilbert A. Churchill 
 - 4th 
 - Fort Worth:  The Dryden Press,  2001. 
 - xvii,830p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-03-021104-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHB