Aaker, David A.

Marketing research David A. Aaker. - 9th ed. - New jersey : Wiley, 2006. - 792 p. ;

Hardcover.

0470050764 9780470050767


Business & Management.
Market research.
Business & Economics.
Business / Economics / Finance.
Textbooks.
Business/Economics.
Business & Economics / Marketing / Research.
Marketing - Research.
Marketing research.
Management & Business: General.

658.83 / AAM