Aaker, David A.
Marketing research
David A. Aaker.
- 9th ed.
- New jersey : Wiley, 2006.
- 792 p. ;
Hardcover.
0470050764 9780470050767
Business & Management.
Market research.
Business & Economics.
Business / Economics / Finance.
Textbooks.
Business/Economics.
Business & Economics / Marketing / Research.
Marketing - Research.
Marketing research.
Management & Business: General.
658.83 / AAM