TY  - GEN
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research 
SN  - 0470050764
U1  - 658.83 
PY  - 2006///
CY  - New jersey
PB  - Wiley
KW  - Business & Management
KW  - Market research
KW  - Business & Economics
KW  - Business / Economics / Finance
KW  - Textbooks
KW  - Business/Economics
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
KW  - Marketing research
KW  - Management & Business: General
N1  - Hardcover
ER  -