Wright, John S <br/><br/>
Advertising 
John S. Wright, Willis L. Winter and Sherilyn K. Zeigler 
 - 5th 
 - New York:  McGraw-Hill,  1982. 
 -  xiv,545p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>007072069X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / WRA