Jethwaney, Jaishri N Public relations : Concepts, strategies & tools by Jaishri N. Jethwaney, Adarsh Kumar Varma & Narendra Nath Sarkar - New Delhi: Sterling publishers, 1994. - viii, 215p Includes index eng ISBN: 8120716256 Subjects--Topical Terms: Advertising Dewey Class. No.: 659.2 / JEP