Belch, George E <br/><br/>
Intorduction to advertising and promotion  : an integrated marketing communications perspective 
George E Belch and Michael A Belch 
 - 3rd ed. 
 - Boston, Massachusetts:  Irwin,  1990. 
 - xxii, 762p. 
<br/><br/> Includes index and bibliography 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256136963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEI