Belch, George E <br/><br/>
Advertising and promotion  : an integrated marketing communications perspective 
George E. Belch and Michael A. Belch 
 - 6th ed. 
 - Boston:  McGraw-Hill,  2004. 
 - Various pages 
<br/><br/> Includes bibliographical references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0072536764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA